Monday, April 9, 2012

Advertising Choices For Your Business | HeyGom

Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences. It?s always a lot of work, and you always need to make a good impression. So you need to do it right. Always write down all details of every phone call. Write down any names and titles you learn. Not just the name of the person you?re trying to contact.

If you?re an advertising copywriter or website copywriter, ask to speak to the marketing Manager (or if the person who answers the phone says they don?t have a marketing manager, ask for ?the person who looks after your advertising & website? ? all businesses have that person ? it?s generally one of the owners). Receptionists and personal assistants have great influence, and quite often do more of the real work and decision making than the person you?re trying to contact! When you do get to speak with someone, keep it short ?n sweet unless they want to talk a lot. The purpose of the phone call is to get their attention, let them know you?re there, get their name and contact details, and assess whether they have any requirement for your services. If you?re an advertising copywriter or website copywriter, you might have called about brochure writing and then find out they need web writing.

Some businesses think that it is too expensive to buy a t-shirt online but they are often incorrect. Purchasing t shirts online is a fast and easy process and the choice of online shops is very much better than you expect it to be with some allowing you to undertake the entire design process and payment online. Corporate branding on T-Shirts can significantly improve the brand awareness of a business in a very short period of time and aside from the obvious marketing advantages branded T-Shirts and other clothing can enhance the perception of customers to your business. Considering the relatively low cost of purchase and printing T shirts against the length of time a good quality T Shirt can last makes branded T shirts one of the most cost effective methods of marketing for many businesses.

If you have permission, always send a follow-up email ? and do so immediately. Be specific in your subject line. If you?re an advertising copywriter or website copywriter, use the words ?advertising copywriting? or ?website copywriting? in the subject. Most people don?t get many emails with this in the subject line, so it?ll be distinctive and probably won?t be snuffed by their spam filter if they have one.) Address the email to them (e.g. ?Hi name?), keep the email short ?n sweet. Include only the essential info, make it easy to read and conversational, and bold the important words or phrases as they?ll probably only skim it. Include a link to your website, reference the day and date you talked on the phone (and thank them for that time), mention any names you learnt (e.g. receptionist?s name, especially if the receptionist gave you an email address but you didn?t actually get to speak to the decision maker), tell them that you?d like to follow up in a few weeks (assuming the conversation indicated that this would be a good idea).

Then as long as waste ink is disposed of correctly, printing t-shirts using the DTG method should have virtually no environmental impact. Screen printing however has excess inks from parts of the stencil not printed to the t-shirt and when screens are cleaned these excess inks are usually washed down the drain. Check out SEO USA if you live in the beautiful country of Canada,visit SEO Canada we love to help you with your online marketing.

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