Wednesday, December 12, 2012

Opera: Strong iPhone 5 Adoption And Sticky iPad Usage Keeps iOS As Top Platform For Mobile Advertising

opera_software_logoGoogle may be the world?s largest mobile advertising company, but when it comes to devices that are driving the most advertising activity, it?s iOS and not Google?s Android that seems to set the heart racing. According to mobile browser and advertising company Opera Software, iOS devices like the iPhone and iPad continue to command the most usage among consumers. In the company's latest State of Mobile Advertising survey, which analyses activity on Opera's network of 10,000 mobile sites and some 40 billion monthly impressions globally, iOS devices collectively accounted for 44% of all ad impressions.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/uTswr0XGRDo/

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