By Helen A.S. Popkin
MOO
Back in the 80s, "American Psycho" Patrick Bateman (Christian Bale) had no choice but to take an axe to yuppie colleague Paul Allen (Jared Leto aka Jordan Catalano) for besting him for business card bragging rights.
"Look at the Look at that subtle off-white coloring,?the tasteful thickness of it," Bateman's internal monologue laments enviously.?"Oh my God, it even has a watermark!"
Today in the social media millennium however, Bateman wouldn't care so much about any watermark, but rather that Allen was able to obtain one of the free?? yet still very exclusive ? sets of "social" business cards based on one's own personal Facebook Timeline.
MOO
UK business card company MOO is celebrating its exclusive partnership with Facebook by giving away 50 personalized business cards to the first 200,000 users ??with a daily cap of 5,000 sets given away per day. "On launch yesterday, Moo sold out within 2 hours,"??TechCrunch reports. "And, we?re told, demand is increasing. Today?s card availability was snapped up by 6 a.m. GMT."
What's the big deal? MOO's George Grinsted explains on the card company's blog:
Each pack will contain all your Cover Photos and each card will show your name, company or college, where you live as well as your Facebook URL, phone number and e-mail address. Also on the back of the card is space for you to add your own quotation or sentence about yourself. By default we pull in the first quote we find in your Favourite Quotations field but you can edit this to say whatever you like. Mine says "For my part I travel not to go anywhere, but to go. I travel for travel?s sake. The great affair is to move." ? Robert Lewis Stevenson.
Once we had the design set, we worked hard to make the build flow for these cards as simple as possible. By using the Facebook API we can prefill pretty much every detail I mentioned above. All you have to do is click Next, Next, Next. It couldn?t be any easier!
Lions Gate Films
Really? That's the photo you're using for your Facebook Timeline cover?!
With the 5,000-sets-per-day cap, those envious of free Facebook cards have a full 40 days to try to take advantage of the offer, TechCrunch notes. "Plus, the customers most likely to snap up this deal are going to be in Europe, or early risers in New York, because the site is asking unlucky users to 'check back around breakfast time tomorrow in Rhode Island, USA (ET).' or, in the UK, 'around lunchtime in London, UK (GMT).' "
And as I've assured my Digital Life colleague Athima Chansanchai ? who got her cards the very first day of the offer ? there's no need to turn to sharp and/or blunt objects if you can't get in on the free offer. A pack of 50 will run you ?15 ? around $23.
More on the annoying way we live now:
Helen A.S. Popkin goes blah blah blah about the Internet ? at least until the Stop Online Piracy Act becomes a law, making snark a libelous felony. Tell her to get a real job on Twitter and/or Facebook. Also, Google+.
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