Texas Motor Speedway? is zooming past its artistic counterpart the Granada Theater with nearly triple the points in the second round of the Dallas-area bracket competition of Social Madness.
But the Granada Theater still has time to rebound.
Social Madness ? presented by the Dallas Business Journal and its national parent, American City Business Journals ? is a contest that measures a company's social media know-how with online votes and new Twitter, Facebook and LinkedIn followers.
Texas Motor Speedway and the Granada Theater are in the final four within the small-business category of the competition that's similar to the March Madness college basketball tournament. Points for the second round of the bracket will be gathered through July 2.
By mid-Thursday, Texas Motor Speedway had 3,320 points, and the Granada Theater had 1,376 points.
One reason for the surge behind Texas Motor Speedway: an entire four-person team devoted to the track's social media efforts.
"We are reaching out to a younger demographic through Facebook, Twitter and YouTube," said Louis Mora, a Texas Motor Speedway spokesman. "That's a demographic we are trying to go after."
The Granada Theater has a similar goal and aims to be on the cutting edge of technology in promoting its concerts, said Gavin Mulloy, the Granada's promotions manager.
"We saw what Nic Adler was able to do with The Roxy in Los Angeles, and we really wanted to grow it," Mulloy said.
As far as beating out Texas Motor Speedway, only time will tell. And Mulloy says its an honor to go up against the speedway.
Candace covers commercial and residential real estate and sports business.
Source: http://feedproxy.google.com/~r/vertical_13/~3/Ip7wowAQgz4/texas-motor-speedway-granada-theater.html
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